A Study on “Edification” at the LDS October 2022 Conference
If you’ve ever been to a big company event, you’re likely familiar with the idea of “Edification”. At least that’s what we used to call it. In a financial services company that I was a part of (that had multilevel marketing leanings) we’d often put on big events. A speaker from out of the area, generally that few to none really knew personally, would be invited to come to train and get the people excited to work hard. Being from out of town, and no one having a real personal relationship meant that they were unaware of his personal flaws and other business sins that might turn them off to his message if they did know. To build anticipation for the event we’d start talking up this person who was coming to our office and amongst our agents. We’d also have lined up a bunch of speakers, generally from the main speaker’s inner circle that were his partners in crime. These would all be instructed to “edify” the main speaker. This edification might be to mention the main speakers’ successes i...